You (“Buyer” or “Customer”) are required to read and accept all of the terms and conditions as laid down in this document (the “Privacy Policy”), before you may use www.meresilk.com (Meresilk) (hereinafter referred to as “Site” or “we” or “our” or "Firm").

 (hereinafter individually and collectively referred to as “Company”) collects, stores and/or uses information or data provided by you or in relation to you. This data is collected/ stored and used by your access and/or use of the website [https://www. meresilk.com] (hereinafter referred to as “Website”) and accessing information or conducting transactions of any product offered on or on Company’s websites or other platform (“Products”) and providing a platform for sale and purchase of Products and/or other services provided on the Website or on Company’s other websites or platform (hereinafter referred to as “Services”).

 Your access to and use of the Website and Services is conditional upon your acceptance of this Privacy Policy and the Terms of Use. You represent that you are above 18 years of age and competent to enter into legally binding contracts. By accessing and/or using the Website and/or Services, you consent to your information and data being collected, stored and used in the manner laid out in this Privacy Policy.

Collection of Information

Company may collect the following information and data (hereinafter referred to as “Your Information”) depending on the extent of use of the Website and/or Services by you:

1.    Name;

2.    Phone number;

3.    Address;

4.    Email ID;

5.    Age;

6.    Gender;

7.    Location;

8.    Language; 

9.             Shopping interests and preferences;

10.                Date of birth; 

11.                PAN, 

12.                GST number, 

13.                Government issued ID cards/number; and

14.                Know-You-Customer (KYC) details;

15.                browsing history, including URLs visited before and after your visit to the website; 

16.                Buying behaviour. 

The Company also uses payment gateway systems provided by third-party service providers and the information provided to such third parties is governed by the terms of service and privacy policy of such respective third-party service providers. The Company does not collect, store or process the information provided to such third party service providers, except with your express consent. 

Use of Your Information

We use your personal information to facilitate the services you request. We use your personal information in the file we maintain about you, and other information we obtain from your current and past activities on the Site to: resolve disputes; troubleshoot problems; help promote safe transactions; collect payments owed; measure consumer interest in the services provided by us, inform you about online and offline offers, products, services, and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our User Agreement; and as otherwise described to you at the time of collection. At times, we may look across multiple users to identify problems or resolve disputes, and in particular we may examine your personal information to identify users using multiple User IDs or aliases. We may compare and review your personal information for errors, omissions and for accuracy.

You agree that we may use personal information about you to improve our marketing and promotional efforts, to analyze site usage, improve the Site's content and product offerings, and customize the Site's content, layout, and services. These uses improve the Site and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the Site.

You agree that we may use your personal information to contact you and deliver information to you that, in some cases, are targeted to your interests, such as targeted banner advertisements, administrative notices, product offerings, and communications relevant to your use of the Site. By accepting the User Agreement and Privacy Policy, you expressly agree to receive this information. If you do not wish to receive these communications, we encourage you to opt out of the receipt of certain communications in your profile. You may make changes to your profile at any time.

Disclosure and Transfer of Information 

A)   Company may disclose or transfer Your Information to third parties, including marketing agencies and service providers engaged by the Company, other corporate entities, and its affiliates to improve your access to the services and products offered by the Company or its affiliates, without your consent which is required in order to comply with any applicable law or order of a court, tribunal or adjudicatory authority; or

 requested by any agency acting under any law for the purpose of verification of identity, prevention, detection, or investigation including cyber incidents, prosecution, and punishment of offences.

B)    The Company will share / sell some or all of your personal information with another business entity should the Company (or its/ their assets) merge with, or be acquired by that business entity, or enter into re-organization, amalgamation, restructuring of the Company’s business. Should such a transaction occur, that other business entity (or the new combined entity) shall notify the concerned privacy policy with respect to your personal information.

Changes to the Privacy Policy

 Company reserves the right to update or modify this Privacy Policy at any time. Any change to this Privacy Policy shall be deemed to be effective as soon as such change reflects on [https://www.meresilk.com/pages/privacy-policy]. As a user of the Website and/or Services, you are advised to check this Privacy Policy periodically to keep yourself updated on any changes. You hereby acknowledge that any collection, storage, processing or other use of Your Information shall be governed by the Privacy Policy as applicable at the time of such collection, storage, processing or other use.

Security

When you place orders or access your account information, we offer the use of a secure server. The secure server software (SSL) encrypts all information you put in before it is sent to us. Furthermore, all of the customer data we collect is protected against unauthorized access. To prevent unauthorized access, maintain data accuracy, and ensure correct use of information, we will employ reasonable security practices and procedures and current Internet security methods and technologies in compliance with Information Technology Act, 2000 and rules made there under.